The Frankwell Business Group asked us if we would be interested in making a promotional video for the "little borough" of Frankwell and its businesses. We returned with a proposal to build a website and a social media presence on Twitter and Facebook to promote it. The premise was simple - a five minute video costs roughly the same as a website and would be viewed by most people only once. A community/destination website, supported by very short videos and photography would be seen many times if the content was right and would draw people into the area.
The second phase involved raising the capital to deliver the project. We used the crowdfunding model and promoted it intensively with microvideos. We hit our target with a week to run on a three week campaign.
We built the website, featuring the businesses that donated to the project, and launched on July 30th. The first day registered over eight hundred seperate sessions with multiple page views and settled after a week to several hundred daily. We call that a successful launch.
Currently we are in discussion with three further businesses who are interested in coming on board. Funky Frankwell is up and running!
The promotional posts for the site on the Helter Skelter VR Facebook page have been viewed by over 12,000 people in the week before the website launch.
The virtual tour for La Mer Rouge registered 1,000 views in the first two hours despite being posted on Friday afternoon and the preview of the same tour is now standing at 6500 views.
Of course the Funky Frankwell Facebook page has been very active too, membership has passed 600 and we're getting between 2-300 views of every post.
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