Action Camera company GoPro's recent decision to sunset their excellent portfolio of Panorama tools shows neatly how foolish it is to try and second guess a technology company. This post evaluates a competitor, PTGui vs. Autopano Giga.
GoPro acquired acknowledged industry leaders Kolor in 2015 as part of a deliberate to move into and dominate the VR market. As part of that acquisition they got Autopano Giga and Panotour. Autopano Giga was at the time the most user friendly and fully featured panorama stitching software available. Read more
360° Virtual Tours and Panoramas provide a compelling, immersive experience that puts control in the hands of the viewer, bringing your customers into your space from the place they are most likely to make a buying decision - their own armchair.
Our Frankwell Island Project created Virtual Tours and Panoramas for a number of businesses in the Frankwell district of Shrewsbury. Through this experience we were able to refine our skills and experiment with software and hardware options to provide the highest quality panoramas on the market. Read more
Frankwell or “Funky Frankwell” as it is often referred to is a vibrant, bustling area on the north side of the Welsh Bridge in Shrewsbury. The area is gloriously down at heel, deprived of funding and support and decidedly off the tourist map, but businesses there have developed a fierce sense of independence and a valid claim to be Shrewsbury’s Cool Creative Quarter. Read more
We have been using a DJI Phantom 4 Pro for video and photography work since 2017 and it has worked out exceptionally well. The picture quality of both video and stills is amazing and we have been very impressed by the stability and maneuverability of the platform.
Ageing Gracefully is a project by photographer Chris Wright. The project was created in collaboration with Age UK.
The inspiration for the project is Chris's recognition that photography of the aged tends to either patronise or isolate. Chris was not interested in portraying plucky old folk dragooned into activities they probably detest or focussing on the isolation that comes with the disintegration of the personality that we associate with dementia. Read more
Innovative marketing in the Property market was probably most notable back in 2000 with the widespread takeup of the internet as the primary marketing channel.
Since that breakthrough we've seen a little incremental change, e.g. HDR photography, but little to suggest the industry is about to reinvent itself. Yet looking to America, the industry is being quietly revolutionised, driven by a trend of remote purchasing. VR Technology such as Virtual Tours have facilitated the process by offering the buyer a much more realistic impression of the property than can be given by photographs and videos alone. Read more
Photography, Video & GDPR or the General Data Protection Regulation are explicitly linked as the GDPR treats certain images as an extension of the data that Photographers and Videographers keep about their clients. If you're reaction to this is "so what?", then you need to know that GDPR becomes law on 25 May 2018, and supersedes the UK Data Protection Act of 1998. Read more
We created an interactive web promo with Adobe Spark.
This isn't the first one we've created, back in the days of Adobe slate we created one to promote a holiday cottage in Spain that was very well received, but for some reason we've never repeated the exercise for our product photography studio in Shrewsbury. Which is a bit bonkers really! Read more
This peculiar photograph is a flattened version of a 360° Panorama I created today of our studio. 360° Panoramas & Virtual Tours are very big in Europe and America right now and we think that with recent improvements to the UK's Broadband Infrastructure that the time may be right to investigate this branch of photography/video further. Read more
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