Google, Content & SEO. What is the relationship and what does it mean for small businesses?
The reason I'm writing this post is that a client of ours was recently advised by her web designer that WordPress couldn't do SEO, that only a hand crafted site would get her on the front page. Now I know, because my site runs on WordPress and it is on the front page for relevant search terms, that the web designer was talking nonsense. So I thought I'd look into the relationship between Keywords, Content and Google Search. Read more
We created an interactive web promo with Adobe Spark.
This isn't the first one we've created, back in the days of Adobe slate we created one to promote a holiday cottage in Spain that was very well received, but for some reason we've never repeated the exercise for our product photography studio in Shrewsbury. Which is a bit bonkers really! Read more
First published on Medium in "Thousand Words"
This article is a bringing together of several seemingly unrelated strands I have been thinking about recently. Things that I have been doing in my commercial practice and more theoretical concepts dating back to some work I did with Transmedia a couple of years ago. Read more
Content Marketing is one of the most overloaded terms in the world of Digital Marketing. Let's begin by taking a look at the difference between Content Marketing and Content Strategy and then explain how effective Content Strategies work. Read more
If you're running an e-commerce website then Image Optimisation and SEO are essential tools of the trade. People look for images of products so that they can compare like for like. If you're images aren't showing up then you're leaving money on the table. Read more
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