We've been shooting shoes for an Amazon store this week. This post lays out the workflow and discusses the principles that make an image successful for fashion on-line. There are two things that are more important than anything else in photographing footwear for e-commerce. Read more
Shooting Flowers in a studio is more complicated than it might seem. Especially when the colour of those flowers is white!
We spent a couple of days this week working with the Floraccasion gang to provide images for their web site. Read more
How photography sells food is a million dollar question. Literally. The proliferation of food photography on instagram and the popularity of TV shows about cookery signify an interest in food that crosses cultural barriers as easily as it does class.
I've been working with a number of micro businesses recently and it has given me a real insight into the culture of the start-up and the pitfalls that some fall into. Read more
Published by Chris Wright in Editorial
How To Maximise Your Photography Budget
The first thing you need to do if you want to understand how to maximise your photography budget is to work out what it is you want to photograph and why you want to photograph it. That may sound obvious, but being clear about this informs your choices. It helps you to assess the available photographers and enables you to choose the most suitable one for your project. Read more
Published by Chris Wright in Editorial
I've been putting off writing an Adobe Creative Cloud Review for the very good reason that in our organisation we had already purchased most of the applications in standalone versions around CS5. Lightroom and Photoshop a good deal earlier and I was able to upgrade seamlessly as far as CS6 until Adobe announced there would be no more standalone versions. It was only a matter of time, but as long as Adobe Camera Raw supported my Canon 5D Mk III I reckoned I was on firm ground. Read more
If you’ve got a web site, the chances are you’re poring over the stats, wondering after all the money you’ve spent, the time you’ve put into writing quality content, just how it’s earning its keep. And if it isn’t, what can you do about it? These are some lessons learned in video marketing. We've been providing visual content to web sites for twelve months now, seven films and four complete web sites later, we're sharing the knowledge we've gained. Read more
Published by Chris Wright in Editorial
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