July 27, 2018No Comments

Frankwell Island Project

FUNKY FRANKWELL - SHREWSBURY’S UNDISCOVERED GEM

Frankwell or “Funky Frankwell” as it is often referred to is a vibrant, bustling area on the north side of the Welsh Bridge in Shrewsbury. The area is gloriously down at heel, deprived of funding and support and decidedly off the tourist map, but businesses there have developed a fierce sense of independence and a valid claim to be Shrewsbury’s Cool Creative Quarter. Read more

May 16, 2018No Comments

Ageing Gracefully

Ageing Gracefully is a project by photographer Chris Wright. The project was created in collaboration with Age UK.

The inspiration for the project is Chris's recognition that photography of the aged tends to either patronise or isolate. Chris was not interested in portraying plucky old folk dragooned into activities they probably detest or focussing on the isolation that comes with the disintegration of the personality that we associate with dementia. Read more

March 28, 2018No Comments

Innovative Marketing for Property

Innovative marketing in the Property market was probably most notable back in 2000 with the widespread takeup of the internet as the primary marketing channel.

Since that breakthrough we've seen a little incremental change, e.g. HDR photography, but little to suggest the industry is about to reinvent itself. Yet looking to America, the industry is being quietly revolutionised, driven by a trend of remote purchasing. VR Technology such as Virtual Tours have facilitated the process by offering the buyer a much more realistic impression of the property than can be given by photographs and videos alone. Read more

February 8, 2018No Comments

Photography, Video & GDPR

Photography, Video & GDPR or the General Data Protection Regulation are explicitly linked as the GDPR treats certain images as an extension of the data that Photographers and Videographers keep about their clients. If you're reaction to this is "so what?", then you need to know that GDPR becomes law on 25 May 2018, and supersedes the UK Data Protection Act of 1998. Read more

January 8, 2018Comments are off for this post.

360° Panoramas & Virtual Tours

This peculiar photograph is a flattened version of a 360° Panorama I created today of our studio. 360° Panoramas & Virtual Tours are very big in Europe and America right now and we think that with recent improvements to the UK's Broadband Infrastructure that the time may be right to investigate this branch of photography/video further. Read more

December 4, 2017No Comments

How to Shoot Wine on a White Background

How to Shoot Wine on a White Background is a companion piece to my earlier post How to Shoot Whisky on a White Background. The techniques are identical, except for the lighting. Read more

November 22, 2017No Comments

How to Shoot Whisky on a White Background

Learning how to shoot whisky on a white background requires an appreciation of physics (light), aesthetics (look and feel) and technology (lenses, depth of field, post processing).

Light

A photograph records the light returned or reflected from an object. Light travels in straight lines (more or less) and can be modified in a number of different ways. It can be reflected, diffused, polarised etc. Read more

October 26, 2017No Comments

5 Tips for great Product Photography

Great product photography is harder to achieve than it looks. The good news is that it is not too difficult to get right as long as there is clarity about what you are trying to achieve. Read more

September 19, 2017No Comments

Content Marketing with Microvideo

Content Marketing with Microvideo is all the rage this year, we've been applying ourselves to seeing what works and what doesn't. This post shows what we've discovered. Read more

August 29, 20172 Comments

Drone Certification

Delighted to say that I've passed the practical and theoretical elements of my drone certification. Having spent months practising the manoeuvres in the wide open spaces of the Shropshire countryside I replicated those performances within the much tighter confines of a field neighbouring a hotel garden in Chester with views of motorways and the decidedly un-medieval end of  the historic city. Read more

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