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photographing footwear for e-commerce

Photographing Footwear for E-Commerce

We’ve been shooting shoes for an Amazon store this week. This post lays out the workflow and discusses the principles that make an image successful for fashion on-line. There are two things that are more important than anything else in photographing footwear for e-commerce. Clarity (Uncluttered background, sharp focus) Detail (Depth of field)   Clarity When shoppers browse your product on Amazon, they see a large picture of the product itself and can zoom in to this and other shots […]

Shooting Flowers in a Studio

Shooting Flowers in a Studio

Shooting Flowers in a studio is more complicated than it might seem. Especially when the colour of those flowers is white! We spent a couple of days this week working with the Floraccasion gang to provide images for their web site. The brief was to shoot lifestyle images on location in a suitably decorated house. Our own house in Ironbridge fitted the bill perfectly; a country cottage with original features, recently decorated in neutral tones. We talked about the web site and what it […]

How Photography Sells Food

How Photography Sells Food

How photography sells food is a million dollar question. Literally. The proliferation of food photography on instagram and the popularity of TV shows about cookery signify an interest in food that crosses cultural barriers as easily as it does class. I’ve been working with a number  of micro businesses recently and it has given me a real insight into the culture of the start-up and the pitfalls that some fall into. Although no two food producers are the same, there […]

How to go viral on Twitter

How To Go Viral on Twitter

My business depends on being able to demonstrate a return on investment for my clients. Its hard to link great photography with increased sales in a short timeframe, but one thing that does carry weight is social media exposure. How to go viral on Twitter is a question that all commercial photographers could be thinking about. Here’s the story. In August I ran a survey gathering marketing information. I offered an incentive to take part; a chance to get a free […]

Ludlow Food Festival

Ludlow Food Festival

When we approached the PR company for tickets to the Ludlow Food Festival, we were dipping our toes into strange waters. As Birmingham based Food Photographers we anticipated some serious foodie action, but really had no idea what to expect. We needn’t have worried – we were given tickets for all three days. Mindful of the likelihood of large crowds, I decided to go on the Friday to talk to the exhibitors and take pictures of the stands while the […]

Image Optimisation & SEO - Video

Image Optimisation and SEO pt 3

Image Optimisation & SEO – Video In Image Optimisation & SEO Pt 3 we deal with video, and how this most compelling of media should be optimised to have the greatest bang for your buck. Video is the fastest growing consumable on the internet, in 2015, $6.42 billion was spent in the US on video advertising. In the same period, Red Bull’s YouTube channel totalled 4.79 million viewers. Amazing figures by any measure. The figures suggest that Video carries a punch beyond […]

Moonshine & Fuggles Gift Cards

Photography in Print – Moonshine & Fuggles

Photography in Print Its always a thrill to see our work on screen, but, call me old fashioned if you like, seeing our photography in print is a special thrill. Our client Moonshine & Fuggles designed these amazing gift cards including a credit card sized cash card that can be given, loaded with cash, as a gift. What an excellent idea, we thoroughly approve! Lightroom Settings A quick word about the output settings for the files. The destination media was […]

Image Optimisation and SEO

Image Optimisation and SEO pt 2

Image Optimisation and SEO – Dimensions Image Optimisation and SEO – Dimensions. In Part 1  we covered the use of file names and the “alt” tag. In part 2, we’ll talk about the effects of file size, file type and the dimensions of the image on the usability of your site. There are a number of reasons to be concerned about the filetype, size and dimensions of your images. Google uses page load time as a factor in their ranking algorithm. […]

Food Photographer Birmingham

Image Optimisation and SEO part 1

Image Optimisation and SEO If you’re running an e-commerce website then Image Optimisation and SEO are essential tools of the trade. People look for images of products so that they can compare like for like. If you’re images aren’t showing up then you’re leaving money on the table. This is the first in a series of posts that will help you to optimise your images, help them be indexable and therefore discovered by people searching for those products. We’re going […]

Moonshine & Fuggles Gin

Win Free Photoshoot this September!

Win free photoshoot this September! We’re designing a new wave of marketing activity and I thought the best thing to do would be to find out why people buy photography and how they find their photographers, from the people that do – so we’re asking our friends and customers to help us out. In return for you answering just sixteen questions – less than five minutes of your time, we’ll be giving away three free photoshoots in our Birmingham Studio. […]

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