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Helter Skelter Studios Blog

360° Virtual Tours and Panoramas

360° Virtual Tours and Panoramas

360° Virtual Tours and Panoramas provide a compelling, immersive experience that puts control in the hands of the viewer, bringing your customers into your space from the place they are most likely to make a buying decision – their own armchair. Our Frankwell Island Project created Virtual Tours and Panoramas for a number of businesses in the Frankwell district of Shrewsbury. Through this experience we were able to refine our skills and experiment with software and hardware options to provide […]

Frankwell 360° Project

Frankwell Island Project

FUNKY FRANKWELL – SHREWSBURY’S UNDISCOVERED GEM Frankwell or “Funky Frankwell” as it is often referred to is a vibrant, bustling area on the north side of the Welsh Bridge in Shrewsbury. The area is gloriously down at heel, deprived of funding and support and decidedly off the tourist map, but businesses there have developed a fierce sense of independence and a valid claim to be Shrewsbury’s Cool Creative Quarter. Within the space of a couple of hundred yards, thriving design […]

Mavic Pro Photographers Review

Mavic Pro Photographers Review

We have been using a DJI Phantom 4 Pro for video and photography work since 2017 and it has worked out exceptionally well. The picture quality of both video and stills is amazing and we have been very impressed by the stability and maneuverability of the platform. So why invest in the smaller Mavic Pro? Size The Mavic Pro packs down into a very small space indeed. Way smaller than airline carry on restrictions allow. It is inconspicuous, quick to […]

Ageing Gracefully

Ageing Gracefully

Ageing Gracefully is a project by photographer Chris Wright. The project was created in collaboration with Age UK. The inspiration for the project is Chris’s recognition that photography of the aged tends to either patronise or isolate. Chris was not interested in portraying plucky old folk dragooned into activities they probably detest or focussing on the isolation that comes with the disintegration of the personality that we associate with dementia. We wanted to show a different side to ageing, one […]

Shanghai

AR / VR / MR – Marketing with Virtual Reality

AR/VR/MR – Marketing with Virtual Reality or Why VR is more than just a cool new toy for digital marketers. Personalisation, Engagement, Visualisation and Empathy. These are the qualities that stand out in successful marketing, regardless of sector, industry or audience. Terminology first – VR stands for Virtual Reality. An umbrella term for immersive multimedia and computer simulated reality.  AR stands for Augmented Reality. 360° Video with Information accessible hot spots for example. MR stands for mixed reality – immersive […]

Innovative Marketing for Estate Agents

Innovative Marketing for Estate Agents

Innovative marketing for Estate Agents was probably most notable back in 2000 with the widespread takeup of the internet as the primary marketing channel. Since that breakthrough we’ve seen a little incremental change, e.g. HDR photography, but little to suggest the industry is about to reinvent itself. Yet looking to America, the industry is being quietly revolutionised, driven by a trend of remote purchasing. VR Technology such as Virtual Tours have facilitated the process by offering the buyer a much […]

Photography, Video & GDPR

Photography, Video & GDPR

Photography, Video & GDPR or the General Data Protection Regulation are explicitly linked as the GDPR treats certain images as an extension of the data that Photographers and Videographers keep about their clients. If you’re reaction to this is “so what?”, then you need to know that GDPR becomes law on 25 May 2018, and supersedes the UK Data Protection Act of 1998. For the legally minded, the way this works is that similar to the Data Protection Act, GDPR […]

Interactive Web Promo with Adobe Spark

Interactive Web Promo with Adobe Spark

We created an interactive web promo with Adobe Spark. This isn’t the first one we’ve created, back in the days of Adobe slate we created one to promote a holiday cottage in Spain that was very well received, but for some reason we’ve never repeated the exercise for our product photography studio in Shrewsbury. Which is a bit bonkers really! Why do we use Adobe Spark? Firstly because its quick, easy to use and looks polished and professional. Secondly it […]

360° Panoramas & Virtual Tours

360° Panoramas & Virtual Tours

This peculiar photograph is a flattened version of a 360° Panorama I created today of our studio. 360° Panoramas & Virtual Tours are very big in Europe and America right now and we think that with recent improvements to the UK’s Broadband Infrastructure that the time may be right to investigate this branch of photography/video further. The Panorama itself can be seen by clicking here – dive in and take a look around! On to the technology: This was created with: […]

How to Shoot Wine on a White Background

How to Shoot Wine on a White Background

How to Shoot Wine on a White Background is a companion piece to my earlier post How to Shoot Whisky on a White Background. The techniques are identical, except for the lighting. Equipment Canon 5D Mk III Canon EF 50mm f/1.2L USM lens Elinchrom D-Light RX One Studio lights Rosko Diffusion Gel Arctic White Colorama Capture One 10 Photoshop CC 2017 The Shoot Place your table in front of and about a foot away from the Colorama. Pull the paper […]

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