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Monthly Archives: April 2018

Shanghai

AR / VR / MR – Marketing with Virtual Reality

AR/VR/MR – Marketing with Virtual Reality or Why VR is more than just a cool new toy for digital marketers. Personalisation, Engagement, Visualisation and Empathy. These are the qualities that stand out in successful marketing, regardless of sector, industry or audience. Terminology first – VR stands for Virtual Reality. An umbrella term for immersive multimedia and computer simulated reality.  AR stands for Augmented Reality. 360° Video with Information accessible hot spots for example. MR stands for mixed reality – immersive […]

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