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Monthly Archives: December 2016

Video Production West Midlands

A Content Strategy for Video

If a picture tells a thousand words, then is video at 30 frames per second a no brainer? Well it’s not quite as simple as that, but 2017 is the year that brands will devote some serious attention to their content strategy for video. Statistics (Hubspot 2016) suggest that this year, video generated 55% of global internet traffic. That figure is set to climb to a staggering 74% in 2017. Today, 55% of internet users will watch a video online. […]

Who Moved My Narrative?

First published on Medium in “Thousand Words” This article is a bringing together of several seemingly unrelated strands I have been thinking about recently. Things that I have been doing in my commercial practice and more theoretical concepts dating back to some work I did with Transmedia a couple of years ago. The catalyst that enabled me to join my thinking up was an article entitled “Why is Narrative Such A Difficult Concept for Young Photographers to Master?” by Grant Scott […]

Effective Content Strategies

Effective Content Strategies

Content Marketing is one of the most overloaded terms in the world of Digital Marketing. Let’s begin by taking a look at the difference between Content Marketing and Content Strategy and then explain how effective Content Strategies work. The Key Providing content that the target audience is interested in is the key to effective Content Marketing. This includes blog posts, social content, some advertisements, TV programs and even films. It is simple to understand, but very difficult to do well. A Content […]

Focus Stack

How to Photograph Jewellery

Photographing Jewellery is one of the most difficult tasks in photography. Tiny, highly reflective, nuanced objects are a nightmare! This post tackles the problems, suggests answers and prescribes one successful method that solves the conundrum of how to photograph jewellery. These are the major problems that you’ll have to deal with. Reflections of the camera and the studio Showing the light in gemstones Dirt on the pieces Depth of Field Lenses   Reflections There is no way of eliminating all reflections […]

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