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Tag : Content Marketing

Content Marketing with Microvideo

Content Marketing with Microvideo

Content Marketing with Microvideo is all the rage this year, we’ve been applying ourselves to seeing what works and what doesn’t. This post shows what we’ve discovered. Businesses want to see a return on their investment. Impressions on social media don’t translate into cash. They are a semi-useful indicator of impact. Engagement is a much more useful metric because it is engagement that brings an audience to your web site. Taking a step back, the problem that is being addressed […]

What is Branded Content?

What is Branded Content?

      What is Branded Content? And why is it so effective? Branded Content is compelling content that creates an immersive experience for the consumer. Generally the content will exist on its own platform, instead of interrupting an experience on somebody else’s platform like advertising. One way of looking at it is to say that everything a brand does is Content Marketing, from presentations to leaflets, brochures, web sites and social media. Branded Content stands separate from this in that […]

Video Production West Midlands

A Content Strategy for Video

If a picture tells a thousand words, then is video at 30 frames per second a no brainer? Well it’s not quite as simple as that, but 2017 is the year that brands will devote some serious attention to their content strategy for video. Statistics (Hubspot 2016) suggest that this year, video generated 55% of global internet traffic. That figure is set to climb to a staggering 74% in 2017. Today, 55% of internet users will watch a video online. […]

Who Moved My Narrative?

First published on Medium in “Thousand Words” This article is a bringing together of several seemingly unrelated strands I have been thinking about recently. Things that I have been doing in my commercial practice and more theoretical concepts dating back to some work I did with Transmedia a couple of years ago. The catalyst that enabled me to join my thinking up was an article entitled “Why is Narrative Such A Difficult Concept for Young Photographers to Master?” by Grant Scott […]

Effective Content Strategies

Effective Content Strategies

Content Marketing is one of the most overloaded terms in the world of Digital Marketing. Let’s begin by taking a look at the difference between Content Marketing and Content Strategy and then explain how effective Content Strategies work. The Key Providing content that the target audience is interested in is the key to effective Content Marketing. This includes blog posts, social content, some advertisements, TV programs and even films. It is simple to understand, but very difficult to do well. A Content […]

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