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Tag : branded content

What is Branded Content?

What is Branded Content?

      What is Branded Content? And why is it so effective? Branded Content is compelling content that creates an immersive experience for the consumer. Generally the content will exist on its own platform, instead of interrupting an experience on somebody else’s platform like advertising. One way of looking at it is to say that everything a brand does is Content Marketing, from presentations to leaflets, brochures, web sites and social media. Branded Content stands separate from this in that […]

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