We’re thrilled to be exhibiting as part of the Shrewsbury Open Studios this year. We’re familiar with the concept from our Brighton days and when we discovered Shrewsbury had been doing something similar it was a no brainer! We’ll be exhibiting landscape and travel photography as well as Video and our commercial photography. In addition we’ll be running some taster sessions from 2pm for product photography classes we’ll be running later in the year. Bring a piece of jewellery, ceramics or glassware and we’ll show you how you can create a professional standard image quickly and easily. If you’re interested in having your piece photographed on the day, drop us an email at firstname.lastname@example.org Check in here or on Facebook or Twitter for more details as we get closer to the date…looking forward to seeing you!
What is Branded Content? And why is it so effective? Branded Content is compelling content that creates an immersive experience for the consumer. Generally the content will exist on its own platform, instead of interrupting an experience on somebody else’s platform like advertising. One way of looking at it is to say that everything a brand does is Content Marketing, from presentations to leaflets, brochures, web sites and social media. Branded Content stands separate from this in that it should attract its own audience, on merit, something a leaflet rarely achieves. The job of the marketer therefore is to draw an audience towards this content and make sure that the content is associated with the brand. Choccywoccydoodah Choccywoccydoodah in Brighton is a fascinating case study of brilliant content marketing and superb branded content. The business sells chocolates and cakes and became well known in Brighton for their elaborate designs and window displays. Visuals are as important as the taste and the visuals are very good indeed. The changing of the shop window draws crowds, built up over the years into a local event. This is pure content marketing. The game changer for Choccywoccydoodah was the TV show. The Good Food […]