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Monthly Archives: September 2016

How Photography Sells Food

How Photography Sells Food

How photography sells food is a million dollar question. Literally. The proliferation of food photography on instagram and the popularity of TV shows about cookery signify an interest in food that crosses cultural barriers as easily as it does class. I’ve been working with a number  of micro businesses recently and it has given me a real insight into the culture of the start-up and the pitfalls that some fall into. Although no two food producers are the same, there […]

How to go viral on Twitter

How To Go Viral on Twitter

My business depends on being able to demonstrate a return on investment for my clients. Its hard to link great photography with increased sales in a short timeframe, but one thing that does carry weight is social media exposure. How to go viral on Twitter is a question that all commercial photographers could be thinking about. Here’s the story. In August I ran a survey gathering marketing information. I offered an incentive to take part; a chance to get a free […]

Ludlow Food Festival

Ludlow Food Festival

When we approached the PR company for tickets to the Ludlow Food Festival, we were dipping our toes into strange waters. As Birmingham based Food Photographers we anticipated some serious foodie action, but really had no idea what to expect. We needn’t have worried – we were given tickets for all three days. Mindful of the likelihood of large crowds, I decided to go on the Friday to talk to the exhibitors and take pictures of the stands while the […]

Image Optimisation & SEO - Video

Image Optimisation and SEO pt 3

Image Optimisation & SEO – Video In Image Optimisation & SEO Pt 3 we deal with video, and how this most compelling of media should be optimised to have the greatest bang for your buck. Video is the fastest growing consumable on the internet, in 2015, $6.42 billion was spent in the US on video advertising. In the same period, Red Bull’s YouTube channel totalled 4.79 million viewers. Amazing figures by any measure. The figures suggest that Video carries a punch beyond […]

Moonshine & Fuggles Gift Cards

Photography in Print – Moonshine & Fuggles

Photography in Print Its always a thrill to see our work on screen, but, call me old fashioned if you like, seeing our photography in print is a special thrill. Our client Moonshine & Fuggles designed these amazing gift cards including a credit card sized cash card that can be given, loaded with cash, as a gift. What an excellent idea, we thoroughly approve! Lightroom Settings A quick word about the output settings for the files. The destination media was […]

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